Artem Syzonenko

ARTEM SYZONENKO

Product Designer / Design Engineer

  • 10+ years experience
  • Dnipro/Kyiv, Ukraine
  • English B2+/C1

ABOUT ME

I find B2B customer problems through interviews and research, then turn them into clear, testable product solutions.

I still use Figma for established product work. For new projects, I sketch on paper and implement the frontend with Codex, Claude Code/Design, and Google Antigravity, bringing design and engineering into one workflow.

SKILLS

< LOW HIGH >

User testing & interviews

Information architecture

Problem solving

Interaction design

Microinteractions

Accessibility

Data visualization

Design systems

Graphic design

Code prototyping

HTML/CSS/JS

WHAT I DO

Product idea research

Customer interviews, surveys, competitor analysis, idea generation. Inspiration + ideation in human- centered design terminology. While this is simpler for client projects, as the main source of truth is the client, things get more complex when dealing with consumer-facing products before reaching product/market fit.

Do people really have this problem? How do they solve it right now? Will they pay for an alternative solution? Will that price cover the customer acquisition cost? And many more interesting questions.

Prototyping

For new features, I start with pen and paper. Then I choose the fastest useful medium: Figma for established product work, or a working frontend for new projects.

A code-first prototype lets me test interactions in the browser and move from idea to implementation without first creating a separate design file.

User interface design

I design interfaces as working systems, not just collections of screens. Layout, interaction states, responsiveness, loading, errors, accessibility, and real data are all part of the design.

Building in the browser exposes these decisions before handoff. I focus on product UI and interaction—especially complex B2B workflows and data visualization—rather than branding or illustration.

Product management

I helped launch five projects from the zero stage to the public market. This allowed me to deeply understand the whole process of software product delivery.

We can't launch a successful product by only making it user-friendly. The product should be desirable, deliverable, and viable in the market. There's no point in building a product we can't promote or implement. Of course, there are PMs and CTOs, but product designers should understand these aspects as well.

Design engineering

My work increasingly spans product design and frontend implementation. I can turn a paper sketch into a functional interface, evaluate it with real content, and either continue the implementation myself or give developers a concrete starting point.

I prefer the lightest viable implementation: reuse existing components, avoid unnecessary frameworks, and test uncertain behavior before investing in deeper engineering. Backend architecture and production hardening remain collaborative work.

PROFESSIONAL EXPERIENCE

Experience timeline

EDUCATION

University

Dnipro State University / 2000–2005 — Economics, Master’s degree (first class honours). Mathematical school class, 1991–2000 (first class honours).

Psychology — academic module completed alongside primary degree.

Most influential books

  • About Face — A. Cooper
  • The Lean Startup — E. Ries
  • INSPIRED — M. Cagan
  • The Visual Display of Quantitative Information — E. Tufte
  • The Big Book of Dashboards — S. Wexler
  • The Best Interface Is No Interface — G. Krishna
  • IBCS 1.1 — IBCS Association

CONTACT

Email: [email protected]
Time zone: EEST (UTC+3)

Location: Dnipro/Kyiv, Ukraine
Working hours: 9am – 9pm